Villa collection leggur mikla áherslu á “dansk hygge” sem nú er orðið alþjóðlegt hugtak. Þeirra mantra er að núverandi tískustraumar eigi að vera aðgengilegir og auðvelt að fylgja án þess að fórna gæðum og stíl vörunnar.
Villa leggur þar af leiðandi áherslu á að framleiða hönnunarvörur sem eru handunnar með ástríðu og eiga heima á öllum heimilum.
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